Gate 21 Human Design
This Gate series synthesizes the wisdom of Human Design and the Gene Keys to support you in leveraging your energetic frequency in creating authentic and aligned marketing. It’s designed to help you grow your engagement and inspire your ideal clients. The gates are particularly relevant in your marketing when:
You have the Gate we are exploring in either your Personality Sun placement (this is your personal brand DNA) or in your Personality Mercury placement (how you’re designed to communicate).
When the Gate is stationed in the Human Design Transit chart in either the Sun or Mercury positions - both will create a background frequency of this energy that gives you insight into the types of messaging your ideal clients will respond to.
Gate 21: Cosmic Content Code:
the resourceful
As I write this post, Gate 21 is stationed in the Sun position in the transits (which happens around end of March/ start of April). For deeper insights on Gate 21 frequency, visit my YouTube Channel and watch the latest “Cosmic Content Code” episode here: (Click the image below)
In Human Design, Gate 21 is called the gate of ‘the Hunter/Huntress’ and is the energy of controlling, taking charge and managing resources for the community. With a keynote of authority, this gate strives for control over our environment in order to ensure correct distribution of resources. Gate 21 show us how to exercise ‘control’ in responsible and beneficial ways by first earning the trust of others.
This is something I talk about all the time and in detail - Trust in Marketing - in the above video on gate 21 (click the image).
In my Cosmic Content Codes, I call gate 21, “The Resourceful” which is all about becoming self reliant, independent and understanding how to be incredibly resourceful to create success. People with the Gate 21 win the trust of others easily and become an authority. They thrive in leadership roles in resource management or key decision-making positions.
Gate 21 sits in the heart center and connects to the throat center via gate 45 - the gatherer, my marketing name for the 45 is ‘Shared Abundance’. So the hunter collects and the gatherer shares the abundance within their tribe.
Together, the hunter-gatherer(s) form the channel of money (21-45) - which is all about hunting, gathering, managing and effective distributions of wealth and resources - be it material or human. When the heart (will) center is connected to throat, it allows you to express and manifest your willpower in the world. And reap the rewards in the process!
Gate 21 people are visionary strategists, practical and business-oriented. They are trust-worthy and excel as strategic leaders or managers making crucial decisions. Being the heart-centered ‘huntress’ that they are, they have a strong vision which empowers them to effectively use the resources for the family, community or collective.
The shadow of gene key 21 control
The shadow of gene key 21 is control which brings a very real need for control to those who experience it. Much of this control in this shadow is rooted in fear around power and money. With the 21st shadow, you will either feel never in control of anything at all, or feel the need to control everything.
The gene key gift of 21: authority, is a balance between allowing things to go your own way and also assuming control and responsibility for how things are going. Remember;
Authority cannot be asserted through will, but is built through trust
True authority is about letting go and trusting, rather than control.
The shift from shadow to gift happens when the frequency of love outweighs the frequency of fear. You recognise the innate power in others and self equally. This forms the basis of mutual trust.
WHAT IT MEANS TO BE A GATE 21 BRAND
If you have the Gate 21 in your Personality Sun (or Mercury), you are highly able to demonstrate your resourcefulness to win the trust of others and become an authority. And this is very powerful as a a marketer!
The story of your brand is filled with the wisdom both lived and learned that has led to your depth of experience and authority.
Being a gate 21 brand, you embody the yin/yang balance of energies and demonstrate how letting go of controlling every aspect has cleared the way for your increased material success. You are a role model for abundance in this way.
When it comes to positioning your offers, make sure you own your authoritative and practical role in helping/empowering others. Showcase the importance of having the right resources in place to create success. Share your position of authority (and/or power) in your field of excellence. Demonstrate material success not to be all braggy, but to inspire and motivate others toward their own success.
HOW THE BACKGROUND FREQUENCY OF GATE 21 IMPACTS THE POTENTIAL FOR YOUR MARKETING RESONANCE
No matter the niche you’re in, as a coach, healer, network marketer, affiliate or any kind of digital marketer, your clients/customers are looking for help. They especially need help when they’re facing fear and stuck with micromanagement or control issues with zero outcome improvement.
When the Sun (or Mercury) is in Gate 21, it’s a great time to share stories of how has resourcefulness helped you thrive in your business and what resources are necessary for a brand to succeed. You can use prompts like these to start conversations:
“What would you let go of in order to open up space for growth?”
to really encourage flexibility and, trust in the process, as well as the value of balance in relationships.
Here are some relevant and resonant content prompts in alignment with Gate 21. Share:
how to think resourcefully
the importance of trust in business
demonstrating experience to build trust
celebrating success (material success in particular)
sharing your process for building the right resources
the importance of balancing the feminine and masculine in business
investing in the right resources for growth - hiring / recruitment
loosening the reigns to empower others (team / community)
when did you realise your couldn’t do it alone?
decluttering to make space for the new
If this is your “birth sign” (gate) let us know how you resonate with the energy of this gate in the comments. How would you tap into the background transit frequency to turn up the volume on your messaging?
What stands out to you and what do you relate to the most?
Share your thoughts and ask questions in the comment box below.
Here for your Human Design and Marketing Support,
Yvette
resources for your Successful marketing:
Click here to download your free Human Design chart.
Book a 90-minute deep dive session Human Design for marketing reading, only few spots left in April.
Get your “Digital Marketing Success by Design” Course for $55 AUD
Listen to the Human Design for Marketing Podcast for all the deep conversations on marketing success using the Human Design blueprint.
