Gate 38 Human Design: Gate of the Fighter Marketing Insights

This Gate series synthesizes the wisdom of Human Design and the Gene Keys to support you in leveraging your energetic frequency in creating authentic and aligned marketing. It’s designed to help you grow your engagement and inspire your ideal clients. The gates are particularly relevant in your marketing when:

  1. You have the Gate we are exploring in either your Personality Sun placement (this is your personal brand DNA) or in your Personality Mercury placement (how you’re designed to communicate).

  2. When the Gate is stationed in the Human Design Transit chart in either the Sun or Mercury positions - both will create a background frequency of this energy that gives you insight into the types of messaging your ideal clients will respond to.

Gate 38: Cosmic Content Code:

determined visionary

As I write this post, Gate 38 is stationed in the Sun position in the transits (which happens around start of the year). For the new year vision guide, visit my YouTube Channel for the “Cosmic Content Code” Gate 38 episode here: (Click the image below)

In Human Design, Gate 38 is called ‘The Opposition’ and is the gate of ‘the fighter’ - which fuels your ability to stay focused and determined through challenges. Located in the root center, gate 38 is all about channeling the pressure (to fight) into purposeful action and, therefore, striving for a bigger vision.

At a deeper level, it’s about transforming struggle into “perseverance”, which is the gift of the 38th Gene Key. It means by tapping into the spirit of fighting the odds, you transform the fear into love, becoming a warrior for a greater cause.

In my Cosmic Content Codes, I call gate 38, “Determined Visionary”, someone who connects to their WHY deeply and determines the path forward based on that deeper awareness. This is not an aimless striving. It’s the energy for meaningful transformation.

Change always demands force and gate 38 provides the fuel for you to cross that threshold with power and perseverance. But it’s only through “choosing your battles wisely” that you channel your energies toward the right purpose. I can not stress this enough. When you connect to your vision and why, only then you’re able to experience true transformation and manifest a better future state.

The shadow of gate 38, “struggle”, is about a fight without purpose. It's the energy of the need to fight, deeply rooted in survival and fear. In this shadow, a person is disconnected from their purpose and constantly focused on fighting for survival, heavily conditioned by fear. This can result in bursts of outward projection of anger and aggression.

The journey from shadow to gift moves from battling aimlessly to fighting for something worth fighting for. Which is the frequency of love not fear. It is the knowing that when we live our truth, we reach “honor”.

Gate 38 and New Year Resolutions (Intentions)

As the calendar turns to a new year, Gate 38, with its pressure to discover life's purpose, resonates profoundly with the idea of New Year's resolutions. As a cosmic backdrop of evolution, this gate becomes a guiding force urging you to connect to your big vision and get determined on the precise amount of force needed to propel you toward your goals for the year.

The 38th gift of perseverance invites you to redefine your aspirations, confront fears, and emerge with a renewed sense of determination - anchoring in love, purpose, and a collective vision.

what it means to be a gate 38 brand

If you have gate 38 in your Personality Sun (or Mercury), you are a brand with a vision of meaningful transformation and possess the tenacity to stay focused through challenges. You also carry the leadership skills to enlist others to help you manifest this better future for self and the collective. You are a brand that will fight for what it believes in.

Your brand story shares the big vision or dream and why it's so important, including your personal path to spearheading change. Yours is a story of the cause(s) that you are passionate about, of finding meaning in challenges and powering through them to realizing the big vision.

It’s important to use your creativity to develop a unique positioning of your services/offers showcasing the importance for fighting for a cause. Helping people become more activated toward their life’s purpose and meaning.

how the background frequency of gate 38 impacts the potential for your marketing resonance

No matter the niche you’re in, as a coach, healer, network or digital marketer, your clients/customers are looking for help. They especially need help when they’re dissatisfied with their present state and struggling too hard to create a future for themselves without a clear sense of purpose.

When the Sun (or Mercury) is in gate 38, share stories of why/how perseverance and living for a cause is the ultimate fulfilment. How resolve can be achieved through embracing challenges as opportunities to evolve.

Here are some resonant, relevant content prompts for gate 38 transit:

  • Why do you do what you do

  • Share what is worth fighting for

  • Talking about causes you support and why

  • Lessons you've learned through challenge/struggle

  • What have you overcome to bring you to this point?

  • Empowering others to be a voice for what they believe in

  • Share a story of persistence against the odds and ultimate success

  • sharing big meaningful dreams & inspiring others to release fear and do what they love

If this is your “birth sign” (gate) let us know how you resonate with the energy of this gate in the comments. How would you tap into the background transit frequency to turn up the volume on your messaging?

What stands out to you and what do you relate to the most?

Do go ahead, share your thoughts and ask questions in the comment box below.

Here for your Marketing alignment,

Yvette

resources for your aligned marketing:

Click here to download your FREE Human Design chart.

Watch the FREE Human Design for Marketing 101 Masterclass

Listen to the Human Design for Marketing Podcast for all the deep conversations on marketing success using the Human Design blueprint.

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