This Gate series synthesises the wisdom of Human Design and the Gene Keys to support you in leveraging your energetic frequency in creating authentic and aligned marketing. It’s designed to help you grow your engagement and inspire your ideal clients. The gates are particularly relevant in your marketing when:

You have the Gate we are exploring in either your Personality Sun placement (this is your personal brand DNA) or in your Personality Mercury placement (how you’re designed to communicate).
When the Gate is stationed in the Human Design Transit chart in either the Sun or Mercury positions - both will create a background frequency of this energy that gives you insight into the types of messaging your ideal clients will respond to.

Gate 51: Cosmic Content Code:

the catalyst

As I write this post, Gate 51 is stationed in the Sun position in the transits (which happens around the 2nd week of April). For deeper insights on Gate 51 frequency, visit my YouTube Channel and watch the latest “Cosmic Content Code” episode here: (Click the image below)

In Human Design, Gate 51 is called the gate of ‘shock’ and it’s the energy of disrupting patterns and bringing and awakening through shaking things up. With a keynote of transformation, this gate brings the energy of deep surrender and trust in the ever-changing nature of life and lessons learned through change.

In my Cosmic Content Codes, I call gate 51 “The Catalyst,” which is all about using friction to inspire and initiate others into action. I trust deeply that shocking others can be a gateway to new initiations and creativity. I believe that challenging experiences not only help us evolve but thrive.

Gate 51 sitting in the heart center (the center for courage and will), awakens people to the need for change and therefore is a frequency for breakthroughs and quantum leaps.

In essence, it’s about jolting people into an awakening or realisation, and motivating them into action. So when this gate is transiting through the Sun its a powerful time to use disruptive styles of marketing (see our YouTube transit video on gate 51; via clicking the above image).

Gate 51 people possess risk-taking energy and the power of initiative. They’re designed to experience shock and even thrive through it. This ability also lends them the power to deliver shock to others to move them into awakening and growth.

The shadow of gene key 51 agitation

The shadow of gene key 51 is agitation, which can lead to a tendency to withdraw emotionally after a shock (rather than adjusting or adapting). This shadow can lead to you withdrawing and not trusting life itself (generally out of fear or uncertainty), so then you remain agitated, jumpy, stressed, and nervous. At its shadow level, it can lead to you wasting your precious energy to resits the inevitable and feeling like a victim of life.

On the other hand, this shadow can manifest as aggressiveness, recklessness, and throwing yourself into risky and dangerous situations without prior intent. Rebel without a cause style!

The gift of gene key 51, Initiative, lends itself to a Manifestor type of energy - it encourages us to ignore past learnings and focus on our unique + individual truth. It’s a confident step in the direction of your higher self - bringing an awakening from one level of being into the next. Sounds amazing, am I right?!

The journey from shadow to gift doesn’t happen without first stepping into your creative independence, and that means connecting to and claiming your soul’s highest purpose. The truth is this kind of creative channelling of your annoyance (the shadow of agitation) brings you the keys to more fulfilment and helps you serve others. By reclaiming your truth, you become more empowered and are able to unlock more of your genius. It’s a fantastic thing.

WHAT IT MEANS TO BE A GATE 51 BRAND

If you have Gate 51 in your Personality Sun (or Mercury), you are a brand that consciously uses cycles of life to bring transformation. You enjoy provoking (shocking) people as a means to activate them but in a positive, serving way.

As a gate 51 brand, you wake people up to home truths and never settle for covert or overt lies of bogus systems. You bring new, unprecedented ideas and disrupt systems and markets with them. That’s your charisma and wisdom.

Yours is a story of tension that makes the audience think, making way for innovation. You are always the first and have this need to be the pioneer in your field of expertise/genius.

However, be wary of constantly competing and instead focus on activating your own potential by bringing forth unique ideas and wisdom.

When it comes to positioning your offers, make sure you own your unconventional thought leadership role. Share marketing using friction and provocation in story-telling to wake people up to possibilities. Use assertive language that tells it like it is. Consdier competition as a positive means to grow.

HOW THE BACKGROUND FREQUENCY OF GATE 51 IMPACTS THE POTENTIAL FOR YOUR MARKETING RESONANCE

No matter the niche you’re in, as a coach, healer, network, or digital marketer, your clients/customers are looking for help. They especially need help when they are stuck and growth seems stagnant for them.

When the Sun (or Mercury) is in Gate 51, share stories of polarity, as in where the society/people are vs where they could be. Also the wisdom that comes through enduring shock. You can use prompts like these to start the conversations:

“What would happen in terms of outcomes if you keep doing what you’ve been doing for years?”

and really encourage changing course with courage and freely despite the fears.

Here are some relevant and resonant content prompts in alignment with Gate 51. Share:

shocking before and afters
actually telling people to “wake up”
calling people out on the BS excuses
why shadow work is important for growth
surpising and never been shared before stories
hard truths with offers of help and accountability
how to be real with yourself (inventory of limiting beliefs)
the ugly and behind the scenes effort it took to achieve xyz
celebrating wins with a dose of reality “what you didn’t see”
showing more of yourself than ever before and owning your failings

If this is your “birth sign” (gate) let us know how you resonate with the energy of this gate in the comments. How would you tap into the background transit frequency to turn up the volume on your messaging?

What stands out to you and what do you relate to the most?

Share your thoughts and ask questions in the comment box below.

Here for your Marketing Support,

Yvette

resources for your Successful marketing:

Click here to download your FREE Human Design chart.
Book a 90-minute deep dive session Human Design for marketing reading - few spots left in April.
Get your “Digital Marketing Success by Design” Course for $55 AUD
Listen to the Human Design for Marketing Podcast for all the deep conversations on marketing success using the Human Design blueprint.