If you're using social media for business, you know the thrill of seeing a post go viral. The likes, comments, and shares can be a huge ego boost, but more importantly, they can lead to deeper engagement and consideration for your offers. But not all viral posts are created equal. It's not just about the numbers, but about the relevance of the content to your ideal clients.
Recently, I had two posts that went viral: one on Facebook that had over 150 likes and 37 comments, and another on Instagram and LinkedIn that got 6,000 views and 200 new followers. But the post that was more strategically valuable to my business was the first one, because it was a personal share that tied into my brand story and led to more demand for my services. The second post, while more popular in terms of numbers, wasn't as strategic and didn't attract the right audience.
So, what made these posts go viral, and how can you create content that resonates with your ideal clients? Here are some key takeaways:
Relatability: Your content should tap into universal emotions or experiences that your audience can relate to. In my case, the personal share on Facebook was about a struggle I had faced, and many people could relate to the message.
Vulnerability: Authenticity is key to building trust with your audience. When you share your struggles, fears, or mistakes, it makes you more human and relatable. The personal share on Facebook was vulnerable, and it created a deeper connection with my audience.
Storytelling: Stories are a powerful way to engage your audience and make your message more memorable. The personal share on Facebook was a story that tied into my brand story, and it helped to reinforce my message and mission.
Brand relevance: Your content should be aligned with your brand values, mission, and ideal clients. When you create content that speaks directly to your ideal clients' needs, desires, or pain points, it's more likely to resonate with them. The personal share on Facebook was relevant to my brand story and mission, and it attracted the right kind of attention.
But there's another factor that made my recent post even more valuable: my understanding of my Human Design. Human Design is a system that helps you understand your unique strengths, weaknesses, and purpose in life. By applying Human Design intelligence to my marketing, I was able to crack the code on how I'm designed for maximum influence and impact. And I've created a simple system to help you do the same.
If you want to increase your influence and impact, check out my Human Design for Marketing chart unpacks. For a limited time, I'm offering these readings from just $222 AUD. You'll get incredible insights into your unique marketing strategy and how to apply your Human Design to your marketing & business.
So, if you're ready to create viral content that resonates with your ideal clients, start by tapping into their emotions, being authentic and vulnerable, and telling stories that tie into your brand story. And if you want to take it to the next level, consider using Human Design to unlock your unique marketing superpowers.
