If you're using social media for business, you know the thrill of seeing a post go viral. The likes, comments, and shares can be a huge ego boost, but more importantly, they can lead to deeper engagement and consideration for your offers. But not all viral posts are created equal. It's not just about the numbers, but about the relevance of the content to your ideal clients.

Recently, I had two posts that went viral: one on Facebook that had over 150 likes and 37 comments, and another on Instagram and LinkedIn that got 6,000 views and 200 new followers. But the post that was more strategically valuable to my business was the first one, because it was a personal share that tied into my brand story and led to more demand for my services. The second post, while more popular in terms of numbers, wasn't as strategic and didn't attract the right audience.